FOSTERING INNOVATION BY WAY OF PROTECTING INVENTIONS
Fierce competition from low-cost manufacturers is forcing established businesses to rethink their strategies, leading to the conclusion that a company’s true value also lies with their existing and future intangible assets. In fact, patents, trademarks, designs, copyrights, and other IP rights have indeed become the key driver of corporate growth and must therefore be protected and economically valorized to foster new innovation
If, in the past, IP rights were mainly considered a legal tool to obtain a competitive barrier or monopoly, in today’s market they increasingly represent an important asset for corporate development. Patented technologies or registered trademarks and designs could be licensed to exploit new markets, and with the return from royalties finance further innovation and creativity.
As a matter of fact, R&D activities are becoming more and more complex and expensive, and very few companies can finance new innovation exclusively through sales. It has indeed become extremely important to exploit patents and other IP rights to fund new business development.
Through licensing, revenues from royalties for the use of a patent, a trademark, or a design can be reinvested in a company. This creates a self-sustaining cycle in which the profits/income of previous innovation can fund new research, generating an “Inventive Loop” in which the intangible assets acquire a true economic value.
This business model could be implemented equally well by large and small companies, and also by public and private ones, to ensure a continuous flow of capital to support corporate development and growth through licensing fees.
Mr. Dini’s mission is to support companies in strategically creating and managing their IP portfolio in order to foster innovation and business growth by unlocking their true corporate value.